In my last blog, we talked about homeless distributors and what’s left behind when you jump ship instead of sticking it out with your first company. If you missed it, you can read it right here: Jumping Ship … What You Really Leave Behind.

Choosing your company wisely is the single most important thing you can do for your future in Network Marketing.

It’s kind of like choosing someone to marry.

Ladies, did you or would you marry the first guy who drove up in a sports car and offered to buy you one too?

Guys, did you or would you marry the first lady who let you touch her body?

We meet, watch, and listen to a lot of people before we get married. And if you’ve made a mistake in marriage, well, you know all too well how important it is to your net worth, income, health, and peace of mind to make a solid values-based choice next time.

3 Questions to Guide Your Decision

Here are three values-based questions that might support you in making a wise choice … one that will honor you for the next 50–100 years.

(Don’t answer how you think you SHOULD. Answer with what is your TRUTH. This is not a test. I am not going to grade your answers. You are.)

1. Promises vs. Longevity

What is more important to you: The possibility of earning $20,000 a month for a few months or a few years and then perhaps looking for a new and better opportunity? Or – earning $5,000 a month, every month, for the next 50 years?

How do you know a company will be here for the next 50 years? Based on what they tell you? Do you listen to promises or do you look at what they have already done?

Promises are nothing more than hype. Hype is marketing spin: promotions, claims, and lots and lots of shiny objects. Fish like them. We know they are probably not all true … not exactly, maybe not at all … but we like hearing it. It helps us believe, and we so want to believe.

2. Easy vs. Impactful Products

What is more important to you: A cool product that is simple and easy to sell or a product that might change people’s lives (your own included) … like really change it for the greater good?

Are there any that do both? It’s as rare as a 20-caret, perfect cut and color diamond. If you feel like you found one, marry it.

3. Free-For-All vs. Common Values Culture

Culture is defined by a set of common values that are held up high and important to the group, values that anchor every product introduced, every event, every program, and every word written and spoken by the leaders of the group. Someone who does not subscribe to the culture can exist inside it, but not comfortably and not successfully.

What is more important to you: A culture where you can do your own thing and create your own culture (or none at all), operating in an environment where anything goes? Or operating in an environment that has expectations based on a common set of values?

These are the three main considerations in picking a company … a company that might honor YOUR values. After all, building any Network Marketing Empire takes vision, motivation and lots of action over a sustained period of time … years. You might as well pick the best partner.

In my next blog post, we’ll explore how to tell if a company will last. 

Stay tuned … 

– Richard –