Coaching is a lot of things to a lot of people. Almost all business or “life coaches” are mentors or advisors. What they do is give advice on strategy. They are like consultants. Mentors, strategists and consultants all have their place. They can be very valuable when they have a proven expertise in a specific domain that you, the client, are clear you want to pursue.

A more specific domain of coaching is ontological or “being” coaching. An ontological coach focuses on who you are “being,” both as a long-term trend as well as in the moment. Some people call this “states.” When we are “being” a certain way, we act and attract at a corresponding level.

When we are in a high-energy, positive, can-do, enthusiastic, courageous, creative state, we CAN DO most things we set out to do, and equally as important, we can figure out HOW to do them without anyone else telling us how to do them.

The result is massive productivity and strategies that are our own versus imposed on us. Ownership of our strategies in itself results in far greater deployment. Kind of like, if it is your idea, you are more likely to execute it freely and quickly.

An ontological coach approaches you, the client, not with advice but with curiosity or a loving inquisition. We seek to know who you are, what is important to you, what you are afraid of, what you aspire to accomplish and why, what your gifts are, and what your purpose is, if you know it.

No question is out of bounds for an ontological coach. We pursue knowing you the way we would falling in love with someone; we want to know everything … every preference, every fear and every passion.


Ontological coaches listen at a therapeutic level. We do not judge. We do not banter with ourselves about who you are or what you have done. We just listen and take it all in. In a sense, we become you so we can know you and further ask the questions that may shed light on the truth you seek.

Ultimately, what an ontological coach does is come to know you, know your goals and ambitions, know your trending and current states, and ask enough “light shedding” questions so that you speak a new truth, enter a new state of being, and deploy your chosen strategies.

It is a dynamic partnership, not a relationship that typically is served by a short-term contract. Rather, the longer you work together, the more the coach gets to know you and the quicker the coach can get and help keep you in the right state of being.


An empowering coach can also provide a level of accountability. One form of accountability is sort of a form of scolding. If you do what you say, you get recognition; and if you do not do what you say, the coach is there to harass you into productivity.

Another form of accountability coaching is to simply guide you. If you produce results, the coach can anchor those activities to help ensure this coming week or month is the same or better.

Or in the case where the results were not met, the coach’s role is simply to return you to the same state in which the original commitment was made. There is no making wrong or scolding, just asking the questions that allow you to recommit. After all, isn’t that the intention and end game … to get back on track and produce results?


Coaches are the norm in the arts and athletics. Those pursuing greatness would never consider doing so without the best coaches possible. In business, it is still a growing trend. And since anyone and everyone can call themselves a coach and call anything they do coaching, the profession itself is in the emerging stages.

One thing is certain … coaching is not a place for you to buy the cheapest. It is a place for you to invest in yourself by buying the best possible coach you can find.

In the Network Marketing business, our income is a direct reflection of who we ARE. If who we are to our teams and our host MLM company is worth $5,000 a month, that is about what we will eventually earn.

Earning $50,000 a month is a tenfold increase in who we are and the service we provide. We can all get there if we are willing to grow, grow, grow. And once we get there, that extra $45,000 a month income, potentially for life, makes what we invested in our growth a multimillion-dollar decision.


      1. Do you do best when being told specifically what to do, or do you do better when you are asked what you want to do?
      2. Do you generally find yourself being able to solve your own problems when you are motivated to solve them, or do you prefer someone to tell you the answers?
      3. Do you thrive on recognition?
      4. Do you respond well to the scolding form of accountability?
      5. What do you ultimately believe you are worth as a Network Marketing leader? What do you want to be worth?
      6. What are you afraid of? List 5 things.
      7. Are you vulnerable enough to have a coach ask you anything?
      8. Do you find yourself resisting authority or embracing it?
      9. On a scale of 1-10, what has been your work ethic historically?
      10. On a scale of 1-10, how much historically do you feel you leave on the table …work and passion wise?
      11. On a scale of 1-10, how much do you believe YOU are the most important lever you can pull to impact your success by quantum leaps?
      12. If you had played “full out” every week, meaning you would have done everything you knew you needed and wanted to do since you started your business, what would your income be now? Compared to what it really is, how much have you left on the table “coaching yourself”?

If you answered the above questions leaning toward being guided versus informed, you could do well with an ontological, listening-based coach.

If you prefer to be clearly directed by someone else’s expertise or opinions, and you are not fond of being open or vulnerable, you would do better with a consultant mentor-type coach.

Either way, the most important question above is number 12. How much have you left on the table? My guess is at least hundreds of thousands of dollars, if not millions. What would you like the answer to that question to be four years from now?

– Richard –