95% of us do not really understand what Network Marketing is or how and why it works. And even if we think we understand it, we cannot explain it correctly.

So how and why would anyone get involved in a business model they do not understand … or worse, thought poorly of because of some misinformation? Right – they wouldn’t.

I wrote The Four Year Career® to address this very specific challenge.

Once someone understands the truth about what we do, they are much more open to hearing about how you and I do it … and therefore, which company and products we are promoting.

So try this approach: instead of pitching your products or company next time, just tell people about this little book you are reading. Tell them how it is teaching you how to:

      1. Earn an extra $500-$1,000 a month
      2. Earn an extra $1,000-$5,000 a month
      3. Create a net worth of $1-2 million
      4. Get financially free and retire if you want

Pick any of these or make up your own based on whom you are talking to. Obviously you wouldn’t talk to someone earning $2,000 a month about becoming a millionaire. They cannot believe it. Nor would you talk to someone earning $250,000 a year about earning $500 a month. Customize what the book is teaching you to fit your audience.

Always followed by: “ … without leaving your career or job. IF THAT WERE TRUE, WOULD YOU WANT TO READ ABOUT IT?”

This is easy. You can do it. It will make a huge difference in your business.

– Richard –