Leapfrogging is a form of presentation whereby your enrollment candidate is motivated to join your opportunity, not based on what they know about your program or their belief in themselves, but rather based on who they know by occupation.
It is based on my belief that most people who choose not to join you do so for two basic reasons:
- Those who decide the amount of money available is not worth the time they think they will need to spend. Who are you and I as the enroller to argue with that very personal and credible decision? Sure we can argue, but where does it lead us? Nowhere. Based on what you told them and on their own self-esteem (or lack thereof), they do not believe they can be successful.
- Those who do not believe that what they could earn would be worth the time and effort they would need to put forth. In other words, they “hear” $1,000 a month and they interpret it will take all of their spare time, and so they decide it's not worth it.
In either case, you as the enroller are fighting a steep, uphill battle. If they lack belief in themselves or in Network Marketing as a concept, you should know that they have been building that belief for most of their adult life ... possibly all of their life if it is a self-esteem issue.
No matter how hard or good you sell it, you will not unwind that belief in a 30-minute presentation.
If, as a prospect, I tell you, “I do not believe I can do this!” and that is my truth, then no amount of you telling me, “Yes you can!” will persuade me otherwise.
You, as the salesperson, do not have the ammunition of conviction to overcome my 40 years of repeating this mantra to myself.
It’s Who You Know
Leapfrogging was designed to circumvent the aforementioned issues by never asking (or even allowing the candidate to assume that you are asking them) whether they think they can be successful, or whether it might be worth their time.
Leapfrogging takes the presentation into a realm where the candidate does not have deep, personal convictions with which to argue.
Leapfrogging “leaps over” the candidate by asking them:
- “Who do you know that is a __________?”
Notice it is not the typical referral question of:
- “Who do you know that might be interested?”
The question is:
- “Who do you know that is a _____________?”
What is the occupation (or former occupation) of the number one distributor in your company? You could fill in the blank with that occupation.
For example, perhaps you sell pet products. You could ask:
- “Who do you know that is a Veterinarian?”
- “Who do you know that is a Pet Groomer?”
- “Who do you know that is a total pet lover?”
Perhaps you sell vanity products. You could ask:
- “Who do you know that is a hair stylist?”
- “Who do you know that is a dermatologist?"
- “Who do you know that sells high-end clothes?”
Everyone can tell you about people they know in these categories.
You will want to match the occupations you ask about with both your product line and the successful distributors in your company so you can share their success stories.
Once you are clear on the occupations you will use, you will want to learn the stories of everyone in your company within those occupations that has had some success.
Memorize these stories.
You will also want to map it out on paper and memorize how your particular product line is such a natural fit for a particular occupation.
Let’s say you sell nutritional supplements and you want to use chiropractors as your occupation. You will want to learn all the success stories of chiropractors in your business and map out a business plan for how and why they should be successful.
The average chiropractor sees 10 patients a day, 5 days a week. That equals 50 people a week. If just 10 percent of them order your starter antioxidant pack, that is $250 in sales per week times 4.3 weeks a month which equals $1,075 a month in sales. Memorize that business plan as part of your Leapfrogging approach.
When & How
There are many places in the conversation to start Leapfrogging a candidate. You can use this method in your initial interest-building conversations by asking anyone, “Hey, who do you know that is a chiropractor?”
Let them tell you who they know by name. You can tell them that you are involved in a business in which chiropractors are doing very well and you are looking for others to expand with. You can tell them that your company might even pay them a referral percentage if the chiropractors they recommend are selected.
Most often leapfrogging is used in the actual presentation towards the end, instead of any kind of close on the candidate.
Here is a sample script:
Let’s look at the math. If even half of the eight clients Julie saw a day purchased a $20 package of products, that’s $80 a day, times six days a week equals $480 a week. Multiply that times 4.3 weeks a month and she sold over $2,000 a month in product. Julie earned an extra $800 a month in retail profit without styling any more hair.
Every company has a different way to enroll, so adapt the finish to how you get people started with their package. If your candidate balks at enrolling, just explain to them that you cannot effectively convince their prospects to enroll unless they are an enthusiastic product user and distributor themselves.
Rarely will a candidate NOT flow with this enrollment presentation.
Leapfrogging works because you never ask the candidate if THEY THINK they can do it, or if it is worth their time, or if they even want to do it. The issue never comes up.
What does come up is a crystal-clear vision of someone else doing it, and doing it successfully.
Your very clear plan is not something the candidate can argue with. It has nothing to do with their belief systems or self-esteem or personal preferences.
It has everything to do with someone else, and you are the expert at whether that someone else will do well. They do not have any convictions to argue with you, and you have a well thought out arsenal of examples of success.
You can continue to add occupations and additional people, and even additional levels (3rd Level: And how many stylists do you think each of them know?) until you have an overwhelming picture of what your candidate will be leaving on the table if they pass.
10 Keys to Leapfrogging Success:
- Memorize your success stories.
- Design and memorize your mini business plans.
- Ask for specific occupations.
- Ask for details about who they know: Where do they work? How long have they done it? Etc.
- Be enthusiastic about their responses to your questions.
- Draw it out on paper for them. If they are on the phone, direct them to draw it out. It is critical that they SEE the organization they will be letting go by if they choose not to get involved.
- Show specific income meant for them.
- Assure them you will do the presentations.
- Do not guarantee success.
- Let them know their role is to get the appointment and be enthusiastic about the product themselves.
Most Network Marketers enroll 10 to 20 percent of their candidates. When you master Leapfrogging, you will enroll 75 to 80 percent and very often have streaks of 100 percent.
How can they say no?
I believe in you,
P.S. We all think differently, connect differently, and have different ways of talking about our business opportunity!
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